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NESPRESSO & Co. » Das NESPRESSO-System - Ein Geniestreich von Nestlé!
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Das NESPRESSO-System - Ein Geniestreich von Nestlé!

Geschrieben von admin am 29. Juni 2008 | Abgelegt unter NESPRESSO-System


   

Mittlerweile gibt es verschiedenste Portionssysteme für Kaffee- bzw. Espressomaschinen, wobei NESPRESSO als Pionier bezeichnet werden kann. Das von Nestlé entwickelte Prinzip mit Aluminiumkapseln wurde im Jahr 1986 auf den Markt gebracht, wobei es bereits 1970 kreiert wurde. Es sollte jedoch bis 1991 dauern, dass NESPRESSO die Welt erobern konnte und mittlerweile in 38 Ländern erhältlich ist. Denn zunächst erwies sich dieses System als Ladenhüter. Heute hat es jedoch bei Espressomaschinen einen Marktanteil von etwa 20 Prozent. Kritisiert wird oft die Tatsache, dass der Kaffee nicht bei diversen Händlern wie Super- und Elektromärkten (im Vergleich zu Tassimo) gekauft werden kann, sondern nur direkt von NESPRESSO erhältlich ist.

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